How To Make Apple - iPad Booming In Indonesian
AFS Apple-iPad For Student
iPad is a tablet computer products made by Apple Inc.. (AI). iPad has a form view that is almost similar to the iPod Touch and iPhone, only bigger than both of these products and has additional functions like those in the operating system Mac OS X.
The IPad was first introduced by Steve jobs, CEO of Apple Inc. Apple Special Event takes place at the Yerba Buena Center for the arts, San Francisco, United States, January 27, 2010 year. This product is designed for digital devices, which is located between the smart phone (Smartphone) and notebook (laptop). On April 3, 2010 IPad entered the United States in price range starting from 499 u. s. United States (USD) to $ 829 United States
In such moments of modernization, the IPAD is suitable for use in adolescents, especially University students. With an attractive, fashionable, durable and of course, to support its svelte and beautiful make you look good wearing it.
many companies are issuing the same tablet, but we guarantee that our product is different from the others in the same field, not only that, this exit Apple tablet, or commonly called the iPad, help students for the versatile needs of today, including Apple Indonesia, in collaboration with the newspaper Kompas, which can facilitate the reading of a newspaper anywhere and at any time.Inside the iPad, in addition to common features such as the home screen, contacts, calendar and notes there are also a number of applications such as:
1. Safari: a web browser that can be used to access various Internet sites, like Google, Yahoo, Myspace, Flickr, Apple or social network like Friendster, Twitter, Facebook and Plurk.
2. Mail: an application that allows users to view electronic mail (email) and this feature can work with almost all the leading providers such as Yahoo! Mail, Gmail, or Windows Live Hotmail.
3. iTunes: an application that can be used to browse and download music, television, video and podcast through the iTunes Store. The iTunes application is in the IPAD can be synced with iTunes on the MacBook or the user's computer.
4. iPod: an application that is able to organize and play music, just like those found on other Apple products like iPods or iPhones
5. Photo: an application that can be used to store, organize and view photos. Users not only can view photos by date and event, but also based on the face or the place where the photo was taken. Users can also synchronize the photo to the iPad from your Mac or PC via iTunes or transfer photos from digital cameras to the iPad via the iPad camera connection kit.
6. Video: the application used to watch various types of videos, ranging from the movie High Definition (HD), podcasts, TV shows to music videos on the go while users are on the plane though.
7. App Store: used to download applications that amounted to almost 150,000. App Store provides applications for Apple products with a variety of categories, ranging from games, lifestyle, education and many more. Applications contained in the App Store can be downloaded for free by users, but there also is charged ;)
8. Youtube: this application can be used so that users can see the various types that exist in a Youtube video without the need to access the site.
9. iBooks: applications that are used not only for reading only, but also browse and buy books using digital format (e-book) from iBookstore. This application can be downloaded on the App Store for free.10. iWork: applications are also available on the Mac, which consists of Keynote, Pages and Numbers. This application can help users create presentations, documents, or spreadsheets. :)
11. Maps: applications that can be used to view the map from above with high resolution through satellite imaging. In addition to looking at the map, users can also search for the location of places or routes from one place to another.Apple also provides a variety of additional accessories can be purchased separately by the user to complete the iPad. Additional accessories for the iPad is available from the keyboard dock, iPad case, camera connection kit Ipod dock Ipod iPad 10W USB power adapter, dock connector to VGA adapter iPad, Apple's wireless keyboards, headphones, earphones for composite and component AV cable
Promotional method used is to use electronic media, either through advertising on TV with the beautiful and handsome models and replaced with a unique concept. Not only that, we will put our products through advertisements on billboards, which are placed in the downtown traffic lights throughout Indonesia. then put a pamphlet with an attractive design at a leading supermarket cashier.
Promotional method used is to use electronic media, either through advertising on TV with the beautiful and handsome models and replaced with a unique concept. Not only that, we will put our products through advertisements on billboards, which are placed in the downtown traffic lights throughout Indonesia. then put a pamphlet with an attractive design at a leading supermarket cashier.
Because of the diversity of Indonesian society prefer color, we make a variety of colors to include white blackberry, black, pink, light blue, green, grey, orange and many more, guys ;)
Most people judge the iPad is a product of 'high class' with a price high enough that only people who can have a tie this product. In this issue we stress that the importance of technology to improve the quality of education in Indonesia. Therefore we emphasize the promotion to the student or the student, by working closely with MENDIKNAS, so that the price offered is not too expensive.
So, its time we turn to the super-smart technology from apple, leaving the old tablets and switch to a ipad ;)
Saturday, October 22, 2011. 08.56AM
Trip To Pangandaran Beach, Green Canyon and
Karang Tawulan Beach
Saturday, May 01 - 02, 2010. I together with my father, brother, cousin and uncle went to Pangandaran and remains the main objective of the Green Canyon, green Canyon, which is a very long time, I would like to visit, and now Alhamdulillah give chance to gods, to visit the magic power of God
Green Canyon tourist places are located in the village of Kertayasa, Ciamis, West Java, about 31 km from Pangandaran. Canyon the name Green introduced travellers from France. Greenish river water may be the reason this place is called Green Canyon. Whereas the previous name, Cukang Taneuh means a land bridge from the bridge with a width of 3 metres and 40 metres long reach, which connects the village with the village of Batukaras Kertayasa.
But before discussing about the trip in a beautiful green canyon, I will tell you that there are no less exciting journey in Pangandaran. Pangandaran is located in the Village District Pananjung Pangandaran a distance of ± 92 km south of Ciamis, I got there at around 05:35 PM and we directly find hotel to rest our tired body a day trip, the name of our hotel is Sari Ater. That night, we shopped around to find ‘really seafood’, and it turns out the place is very far from our hotel. We went back down Pangandaran beautiful at night.
In the morning after breakfast, Pangandaran beach was crowded by many people and I just realized that the beach is not 'pure' anymore, because a lot of human waste in coastal areas. For that we decided to visit the nature reserve Pananjung - White Sand Pangandaran
Arriving at the canyon green or commonly known by people around the name "Cukang Taneuh, 'we went to buy tickets. Tickets for the boat is Rp 75,000 and we rented a boat and guide, and certainly there is an additional gratuity.
Before we were all advised to wear a lifejacket before (Yes, not funny when diving and cannot swim). It's amazing, the water was really green and surrounded by cliffs Melancholy rocks on the left and right of it. Arriving at the border (which was not are passable boat), we all go down. Many people who just sit around and take pictures, some are preparing to descend into (swimming). Adrenaline I am guided by for swimming, with capital in desperate (because I can't swim) I finally moved well, the unexpected and the Palace was once suspected. PANIC, was my first expression, because spirit from my brother and uncle. I finally tried to swim (but strangely enough, although move all my body, my position is not forward-forward, he is stuck in a place that ahaha :D). In the end, I was in the clothes from his brother and the leadership of our boats, wuiihhhh ... amazing. Not forgetting also my photo taken with the beauty of solid walls and the beautiful green water in the canyon
After take a bath, change clothes and prayer we go back to Jakarta :)
The journey is so amazing, the beauty of the creator, which is hard to describe in. hope this beauty continues to exist until our grandchildren ever, Amen J
Saturday, October 22, 2011. 4.49PM
Task Group
Preparation of a strategy for a product where the product can be said is bankrupt. how so the company can Booming, this is the strategy of our group :)
CAFEROMA
Propose to Fulfill The Task of Business English 3
Courses : International Trade 3A.2
BY
Setya Gustina Riwayat 2010.5.19383
Siti Hadiatri Isma 2010.5.19389
Siti Mahmuda 2010.5.19374
Syayid Maulana Ibrahim 2010.5.19363
AKADEMI PIMPINAN PERUSAHAAN
KEMENTERIAN PERINDUSTRIAN
JAKARTA
2011
CAFEROMA
· BACKGROUND
Caferoma, a well-known brand of coffee, is owned by PEDFD, a company based in turin, Italy. It is promoted as an axclusive product for people who love ground coffee. Its image is of an Italian-style coffee . it has a strong and slightly bitter taste, and costs more than almost every other ground coffee product on the market.
· PROBLEM
In the last two years, Caferoma’s share of the quality ground coffee market has declined by almost 30% (see chart). There are several reason for this;
a) Brand Loyalty. Consumers have become less loyal to brands and more price conscious. They are willing to buy lower-priced coffee products.
b) Price : Supermarkets are selling, under their own label, similar products to Caferoma at much lower prices.
c) ‘Copycat’ Products : Competing products of Italian-style ground coffee are selling at prices 30 to 40% lower than Caferoma.
d) Brand Image : The Caferoma brand no Longer seems to be exciting and up-to-date.
· SOLUTIONS
As a member of PEFD marketing team, we decided to provide solutions to stop the decline in the market Caferoma. We have solutions to solve all :
A. repositioning the product
· Caferoma have to make something different, but not spoil the taste of the product before, because it can alter the characteristic bitter taste caferoma sensational. But we recommend to increase innovation and quality caferoma this by supplying the raw material quality coffee beans and coffee beans are processed in a hygienic and modern. So that customers feel satisfied with the quality without changing the characteristic flavor caferoma.
Look from focus group result several people think that caferoma has good quality about 70% , it will be better if caferoma grow the quality because in our analyse ,look from market share European quality ground coffee.
Caferoma has declined by almost 30% than the other ground coffee. Therefore we think that Caferoma getting of best of market.
· For packing problem should caferoma little change, as it looks, so it looks more attractive, but does not reduce the impression of the classic at caferoma.
We give design for packing of caferoma . from this design can describe that caferoma is classis coffee , elegant and high class
· The issue of distribution is more flattened or disseminated again so it can be enjoyed by many people.
From all appearance percentage of Caferoma salses in some place look so declined such as hotel and supermarket. We suggest that Caferoma always distribute its product in various the places so all society can enjoy Caferoma. If Caferoma upgrading the quality, in analyse Caferoma sales will increase especially in hotel and supermarket.
B. Pricing
· Because many people find caferoma too expensive and the price paid does not correspond with what they can, then we suggest caferoma to lower the price about 20% of the price drop and hopefully have a positive impact on the popularity caferoma caferoma so the price can compete with competitors other.
· Example :
· First price of caferoma is 10000 rupiahs , and we reducing the price above 20% we can sell it 8000 rupiahs. To restore public confidence in caferoma should do that but there may be some risks that will happen, maybe the benefits to be received from the sale will not caferoma to profit when selling caferoma using the initial price. The most important thing is to restore people's purchasing power will caferoma, if by lowering the price caferoma increase sales, will be greater the benefits received.
C. advertising
· Develop a new advertising campaign to revive the brand. Since the image must be caferoma came, again with a more attractive advertising, so that customers are more interested in and can fix a bad image. For example caferoma advertise in print or electronic media or by holding a specific event where the event actually introduced caferoma with design, quality and variety of flavors, with ads that attract customers will be interested.
· .Examples of design by billboard or print media like this
D. Multiple brands
· We recommend that caferoma make multiple brands, some perhaps with this brand, people prefer that we remove the latest innovations. innovation are as follows:
With the product is expected caferoma can create a new impression to the type of products so diverse that name again improved caferoma. From focus groups can be seen that the customers think caferoma less attractive, so it is advisable to coferoma create a different brand name but do not leave caferoma name and make little difference in terms of price.
E. DISCOUNT
In the opinion of our group, another suggestion is to give a discount but at a certain period. eg caferoma make stickers, and if the customer purchases the product caferoma, stickers can be obtained every 3 times a customer makes a purchase of products worth at least caferoma 25,000, after getting a sticker at the beginning of the month then the customer can demonstrate stickers to get rebates for every purchase they have then they will get about 10% discount for purchase of products caferoma, promos are held for a specified period eg one week only at the beginning of each month. we suggest that like most people prefer something that is associated with a discount, especially if the discount held early each month.
Saturday, November 19, 2011
Progress about 'Real Plan Expor' (Final Assignment)
Employment opportunities at this time I want to raise about shredded fish exports to Japan.
why must Japan ??
first, because Japan is the main export destination countries Indonesia, in addition to USA and because fish is the product of Indonesia which has a high potential for export to Japan
why I choose Shredded Fish ?
because I think the shredded fish is food that has lots of nutrients and proteins that are suitable for consumption by Japanese society, but it's quite a bonafide market share.
The Progress is..
The first site I visited the Indonesian Trade Ministry, and then find information about the Japanese State. then I sent the e-mail associated with agencies who care about the issue of export. But until now there has been no reply from that email.
Friday, November 25, 2011. 10.01 AM
until now, i have not get the email reply from Japan. Before that, Im already sent email to indonembsatu@hpo.net, itpc@itpc.or.jp, hbagis17@yahoo.com but no have reply from they. One time, I have reply from fitratokyo@yahoo.com, she's said ...
"Adik Atri Isma,
Maaf, kami baru sempat mengontak.
Kami dari kantor Perdagangan KBRI Tokyo, silahkan mengirim email ke bidang Perdagangan di : atdag-jpn@depdag.go.id
atau fax ke 81-3-3447-1697
Terimakasih
Bidang Perdagangan, Tokyo"
and now i wait reply from 'new' email of Japan :D
Friday, December 09, 2011
I sending 2 email, first to Japan and the second to USA.
this is revenge from KBRI Japan
Terima kasih atas email anda. Sebenarnya data-data yang anda tanyakan akan lebih baik anda tujukan ke Kedutaan Jepang di Jakarta, karena mereka memiliki kewenangan dan data yang lebih daripada kami. Namun demikian, anda bisa memanfaatkan data-data yang ada di internet seperti data dari CIA Worldfact Book di situshttps://www.cia.gov/library/publications/the-world-factbook/ sedangkan data ekspor – impor Indonesia Jepang bisa anda peroleh dari situs Kementerian Perdagangan (http://www.kemendag.go.id/statistik_neraca_perdagangan_dengan_negara_mitra_dagang/) atau Kementerian Perindustrian (http://www.kemenperin.go.id/Content6.aspx?kd6dg=060102#060102)
and this is from USA
Dear Atri,
Please find links and attachments related to your questions:
• USA's economic situation and USA’s economic growth – see the attachment on U.S. Economic Overview
• Complete data of export and import between your country and Indonesia – see the attachment U.S.-IND Trade Statistics
• Standardizations that your country use for the coming goods – see the attachment Import Export Regulations
• USA people’s views about the products from Indonesia – see the Indonesia Country commercial guide.
Hope this will help.
If you need more information, please contact us or visit us.
Regards,
Ade Farida
and now i was learn about the two countries, about the export import requlations, economy overview and constraints.
if all was finished i'll soon compile about specification in details etc.
Friday, December 09, 2011
In an effort to complement the Fairtrade product certification system and allow most notably handcraft producers to also sell their products outside worldshops, the World Fair Trade Organization (WFTO) launched in 2004 a new Mark to identify fair trade organizations (as opposed to products in the case of FLO International and Fairtrade). Called the FTO Mark, it allows consumers to recognize registered Fair Trade Organizations worldwide and guarantees that standards are being implemented regarding working conditions, wages, child labour, and the environment. The FTO Mark gave for the first time all Fair Trade Organizations (including handcrafts producers) definable recognition amongst consumers, existing and new business partners, governments, and donors
Friday, December 09, 2011
Fair Trade Assignment
Introducing Fairtrade
What is the difference between Fair Trade and Fairtrade? What is a surveillance audit? – Find out with the Fair Trade Glossary(PDF), a listing of all fair trade terminology created by Fairtrade International, FLO-CERT and World Fair Trade Organization (WFTO).
Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping.
When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade Standards. TheStandards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.
The Charter of Fair Trade Principles
In 2009, Fairtrade International (FLO) along with the World Fair Trade Organization adopted the Charter of Fair Trade Principles, which provides a single international reference point for Fair Trade. The charter includes our common vision, definition of Fair Trade, core principles and the distinct approaches to Fair Trade. FLO endorses the definition of Fair Trade and adheres to the Principles.
You can download the principles in multiple languages below and read an introductory letter from Ian Bretman, Vice Chair of the Fairtrade International's Board of Directors.
The Standards
There are two distinct sets of Fairtrade Standards, which acknowledge different types of disadvantaged producers. One set of standards applies to smallholders that are working together in co-operatives or other organizations with a democratic structure. The other set applies to workers, whose employers pay decent wages, guarantee the right to join trade unions, ensure health and safety standards and provide adequate housing where relevant.
Fairtrade Standards also cover terms of trade. Most products have a Fairtrade Price, which is the minimum that must be paid to the producers. In addition producers get an additional sum, the Fairtrade Premium, to invest in their communities.
Fairtrade prices
The minimum price paid to Fairtrade producers is determined by the Fairtrade Standards. It applies to most Fairtrade certified products. This price aims to ensure that producers can cover their average costs of sustainable production. It acts as a safety net for farmers at times when world markets fall below a sustainable level. Without this, farmers are completely at the mercy of the market.
When the market price is higher than the Fairtrade minimum, the buyer must pay the higher price. Producers and traders can also negotiate higher prices on the basis of quality and other attributes.
The Fairtrade Premium
In addition to the Fairtrade price, there is an additional sum of money, called the Fairtrade Premium. This money goes into a communal fund for workers and farmers to use to improve their social, economic and environmental conditions.
The use of this additional income is decided upon democratically by producers within the farmers’ organization, or by workers on a plantation. The Premium is invested in education and healthcare, farm improvements to increase yield and quality, or processing facilities to increase income.
As many projects funded by the Premium are communal, the broader community, outside the producer organization often benefits from Fairtrade.
Fairtrade products
There are now thousands of products that carry the FAIRTRADE Mark. Fairtrade standards exist for food products ranging from tea and coffee to fresh fruits and nuts. There are also standards for non-food products such as flowers and plants, sports balls and seed cotton.
Who is behind Fairtrade?
The following organizations are behind Fairtrade:
Fairtrade International (FLO)
FLO is a non-profit, multi stakeholder body that is responsible for the strategic direction of Fairtrade, sets Fairtrade standards and supports producers. See how it is governed.
FLO-CERT
FLO-CERT is an independent certification company, owned by FLO. FLO-CERT inspects producers and traders to ensure they comply with Fairtrade standards.
Fairtrade labelling initiatives
These are national organizations that market Fairtrade in their country. There are currently 19 Fairtrade labelling initiatives covering 23 countries in Europe, North America, Japan, Australia and New Zealand. These organizations also licence companies to use the FAIRTRADE Mark on products in their country.
Fairtrade producer networks
These are associations that Fairtrade certified producer groups may join. There are currently threeproducer networks, representing producers in Africa, Asia and Latin America and the Caribbean. Through these networks, Fairtrade producers can influence decisions that affect their future.
Fairtrade marketing organizations
These are national organizations that market and promote Fairtrade in their country, similar to labelling initiatives. Fairtrade International directly licenses companies in these countries to use the FAIRTRADE Certification Mark. There are currently two Fairtrade marketing organizations, in South Africa and in the Czech Republic.
WFTO Fair Trade Organization membership
In an effort to complement the Fairtrade product certification system and allow most notably handcraft producers to also sell their products outside worldshops, the World Fair Trade Organization (WFTO) launched in 2004 a new Mark to identify fair trade organizations (as opposed to products in the case of FLO International and Fairtrade). Called the FTO Mark, it allows consumers to recognize registered Fair Trade Organizations worldwide and guarantees that standards are being implemented regarding working conditions, wages, child labour, and the environment. The FTO Mark gave for the first time all Fair Trade Organizations (including handcrafts producers) definable recognition amongst consumers, existing and new business partners, governments, and donorsWorld wide
International
Every year the sales of Fair Trade products grow close to 30% and in 2004 were worth over 500 million US. In the case of coffee, sales grow nearly 50% per year in certain countries. In 2002, 16 000 tons of Fair Trade Coffee was purchased by consumers in 17 countries. “Fair trade coffee is currently produced in 24 countries in Latin America, Africa and Asia” The 165 FLO associations in Latin America and Caribbean are located in 14 countries and together export over 85% of the world’s Fair Trade coffee.
Africa
Africa’s exports come from places such as South Africa, Ghana, Uganda, Tanzania and Kenya, these exports are valued at 24 million dollars US. Between the years of 2004 and 2006 Africa quickly expanded their number of FLO certified producer groups, rising from 78 to 171; nearly half of which reside in Kenya, following closely behind are Tanzania and South Africa. The FLO products Africa is known for are tea, cocoa, flowers and wine. In Africa there are smallholder cooperatives and plantations which produce Fair Trade certified tea.
Latin America
Latin America is known for producing the majority of certified organic coffee. Studies in the early 2000’s show that the income, education and health of coffee producers involved with Fair Trade in Latin America were improved, versus producers who were not participating. Nicaragua, Peru and Guatemala, having the biggest population of coffee producers, make use of some of the most substantial land for coffee production in Latin America and do so by taking part in Fair Trade.
For producers Fairtrade is unique in offering four important benefits
1. Stable prices
For most products, prices that at least cover the costs of sustainable production – even when world market prices fall.
2. A Fairtrade Premium
The Premium helps producers to improve the quality of their lives. It is paid on top of the agreed Fairtrade price, and producers decide democratically how to use it. Typically they invest it in education, healthcare, farm improvements or processing facilities to increase income.
3. Partnership
Producers are involved in decisions that affect their future. Fairtrade certified producers jointly own and manage Fairtrade International. Through the Fairtrade International's Board, its Committees and consultation processes producers can influence prices, premiums, standards and overall strategy.
4. Empowerment of farmers and workers
This is a goal of Fairtrade. Small farmer groups must have a democratic structure and transparent administration in order to be certified. Workers must be allowed to have representatives on a committee that decides on the use of the Fairtrade Premium. Both groups are supported by Fairtrade International to develop their capacity in this area.
With Fairtrade everyone wins
Consumers
Shoppers can buy products in line with their values and principles. They can choose from an ever growing range of great products. By buying into Fairtrade consumers support producers who are struggling to improve their lives.
Traders/companies
Since its launch in 2002 the FAIRTRADE Mark has become the most widely, recognised social and development label in the world. Fairtrade offers companies a credible way to ensure that their trade has a positive impact for the people at the end of the chain.
Environment
Fairtrade rewards and encourages farming and production practices that are environmentally sustainable. Producers are also encouraged to strive toward organic certification. Producers must:
- Protect the environment in which they work and live. This includes areas of natural water, virgin forest and other important land areas and dealing with problems of erosion and waste management.
- Develop, implement and monitor an operations plan on their farming and techniques. This needs to reflect a balance between protecting the environment and good business results.
- Follow national and international standards for the handling of chemicals. There is a list of chemicals which they must not use.
- Not, intentionally, use products which include genetically modified organisms (GMO).
- Work out and monitor what affect their activities are having on the environment. Then they must make a plan of how they can lessen the impacts and keep checking that this plan is carried out.
Example about the FairTrade
8 Dec 2011 11:14
By Marcela Guerrero Casas, Fairtrade Africa policy officer
I’ve been in Durban with a number of Fairtrade producers from all over the world who have been seizing their chance to tell those negotiating about the realities of farming in the face of a changing climate.
One of the main reasons that the Fairtrade producer networks decided that they wanted to be present in Durban was their simple desire to make their voices heard directly. All too often those directly affected by climate change are represented in talks such as these by ‘experts’ with a fantastic level of technical knowledge but all too little experience of living with the uncertainty and fear that climate change brings for those reliant on the weather to stay alive and feed their children.
As well as speaking at other people’s events, we have partnered with other NGOs, private sector organizations and research organizations in order to talk directly to people at every level, from the former head of the UNFCCC, to those working at the grassroots.
Today the European Parliamentary delegation in Durban had the opportunity to hear directly from Fairtrade producers about the reality of climate change and what producers expect from the EU in these negotiations.
Carlos Vargas, a banana producer from Costa Rica, representing producers from Latin America and Caribbean and Chief Adam Tampuri, on behalf of Fairtrade producers in Africa, both spoke passionately about the impact that climate change was having on the ground.
The parliamentarians from all over Europe were clearly fascinated to hear these stories, about increasing pests, storms and shortage of water and were keen to hear what more they could do to get the kind of outcome from the climate talks that producers are hoping for.
Financing, the role of agriculture in the negotiations and the simple desire to see a deal done as quickly as possible were all discussed.
Fairtrade Africa has been leading the way here in Durban, on behalf of the whole Fairtrade movement and we are proud of how we have been able to expose such a variety of audiences here to the views of Fairtrade producers and to the role that the Fairtrade system can play in addressing climate change.
